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Bachelor of Digital Marketing Program
Vision and Educational Objectives of the Digital Marketing Program
Program Vision
BBA program – Yemen aims to establish regional leadership and global excellence, along with its contribution to develop qualified graduates to carry on various responsibilities related to various job sectors in Yemen.
BBA Learning Objectives
- Providing the student with basic knowledge of digital marketing concepts, foundations, and strategies, related technologies, and relevant standards and procedures.
- Enable the student to understand and analyze digital data, successfully design digital marketing strategies, and make informed and innovative decisions in this field.
- Enable the student to practice all aspects of digital marketing and use all available digital channels to reach the target audience and achieve digital marketing goals efficiently and effectively.
- Developing the student’s skills in effective communication, creative thinking, self-learning, teamwork, adapting to changes, and respecting professional ethics..
Course Plan
four years
133 Credit hour
Features of the Bachelor of Digital Marketing Program
- Enabling graduate students to achieve success for their personal projects and entrepreneurial projects due to their ability to professionally market these projects electronically on various social media sites and platforms, use search engines, prepare effective marketing plans, and use marketing research to achieve digital marketing goals. .
- Graduates will be able to work in local, regional and international for-profit and non-profit companies and organizations.
Job opportunities available for graduates of the digital marketing program
- SEO jobs.
- Social media management jobs.
- User experience design jobs.
- Marketing management jobs in general and digital marketing in particular.
- Real estate marketing jobs.
- Outbound Marketing Jobs.
- The ability of graduate students to practice digital marketing from home due to their skills in:
- E-marketing business management.
- E-commerce Business Management.
- Marketing Business Systems Analysis.
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