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Bachelor Degree in Business Administration (BBA)

Bachelor of Business Administration – Yemen: Program Vision, Mission & Objectives

Program Vision

BBA program – Yemen aims to establish regional leadership and global excellence, along with its contribution to develop qualified graduates to carry on various responsibilities related to various job sectors in Yemen.

Program Mission

The Bachelor program in business administration - Yemen seeks to develop qualified and productive business men, who are able to embark on their own careers and prospects in Yemen and abroad. As such, the underlying administrative department of the program aims to teach students the foundations of business administration, proceeding to higher education levels, accompanied by research efforts, consultation and societal services, which extends such benefits and serves in favour of private and public institutions in Yemen. As such, the department of administration is well-known to represent a school through which students can learn and benefit, and all of which represents an image of intellectual wealth in Yemen.

BBA Learning Objectives

Develop students' abilities to keep pace with work requirements in the business environment.

  • To enhance students’ skills to suit the needs of the labor market in Yemen
  • To instil a high-esteemed leadership personality style within students
  • To provide students with supplementary knowledge and skills, to help them perform effectively in real life business conditions
  • To instil creative and critical thinking skills
  • To adapt to the change of economic and work-related conditions
  • To establish a foundation for scientific research, which aims to consolidate the student’s administrative knowledge in relation to the local and global market

Features of the Bachelor of Business Administration program and career opportunities:

  • The Business Administration program is considered one of the programs with the most job opportunities, as it provides various and multiple jobs at administrative levels (senior management, middle management, executive management).
  • The program is characterized by the diversity of jobs, as graduates can practice more than one job title in each of (human resources, purchasing and warehouses, production and operations, marketing, sales, public relations, investment, research and development, quality, secretarial and office management, administrative work in its various titles, etc.).
  • The program enables increased success in entrepreneurship and project management for student entrepreneurs, and helps students establish their own business projects.
  • The program provides enjoyment and psychological satisfaction for the student, which makes it the most suitable study program for some students who have graduated from other scientific study programs, or some entrepreneurs who do not have this specialization, or the elderly and those who hold a high school diploma and who wish to continue their academic journey.
  • The employment rate increases annually locally, regionally and internationally for graduates of this program.
  • The demand for this program is stable and increasing annually because it is the basis for every job, in addition to the specialized and life knowledge and skills that the program includes.

Bachelor of Business Administration Program Goals

  1. Introducing students to the basic theories, concepts and applications related to the field of management.
  2. Providing students with the basic administrative skills necessary to practice the organization's activities efficiently and effectively.
  3. Developing students’ abilities and skills in the field of scientific research by understanding the requirements of scientific research and reflecting that in developing students’ abilities to complete graduation research.

Course Plan

  Bachelor's

   four years

 129 Credit hour

Bachelor of Business Administration Career Opportunities

The Business Administration program - with its Arabic and English programs - allows graduates to obtain leadership positions in government and private institutions, local, regional and international. 

Quality Accreditation Terms & Policies – BBA Course Yemen

  • To ensure that the scientific material encompassing the BBA program - Yemen aligns with the course requirements set forth by the department of administration
  • The employment of innovative and effective teaching methods, with consistent review and refinement which reflects the targeted learning outcomes
  • To keep records of quality requirements such as course syllabus reports
  • To provide quality status and progress reports on a regular basis
  • Annual course assessment, and conducting of workshops for discussing results and outcomes in relation to each academic term
  • Conducting developmental programs under the supervision of both the quality accreditation unit of the university and the department of administration
  • Effective participation in community service acts, which align with the university’s structural plans, as well as those of the faculty of humanities and administrative sciences and the department of administration – Yemen
  • Working in collaboration with scientific research groups, with adherence to scientific research and publication terms
  • To ensure regular update of research and publication data
  • Course structure review and update in accordance with changeable scientific facts and discoveries
  • The use of reliable measurement tools to measure learning outcomes
  • To ensure the application of course refinement plans
  • Effective cooperation with course development committees
  • To ensure the adoption of high standard ethics and conducts in relation to teaching, learning, scientific research, and community services 

Course Plan

Click here to view the curriculum
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