Public Relations (e-learning and distance education)

The purpose of this program is to enhance student’s skills in areas related to strategic planning, communications, tactics, creative execution and evaluation. Throughout this course, students will be exposed to the primary terms, key concepts, history and organization of advertising and public relations professions, and apply appropriate qualitative & quantitative research in order to analyse, communicate insightfully, and to measure results within the current advertising and public relations marketplace and for campaign evaluation.